Please enjoy this press release and the debut of OPI's first international Short film.
Instinct of Color!
OPI Announces Brand’s First International Short Film
OPI pays hommage to its Culture of Color with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road,” the video features a surrealistic dance-off between four female dancers and a gorgeous Thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repetoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colors on her hooves.
The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating as a means of self-expression.
“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail color can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside. In this short film, four women communicate through dance and color. With a trained Thoroughbred who could replicate the dancers’ moves with very little digital enhancement, we were able to capture the unique, energetic and creative culture that epitomizes the OPI brand.”
The video launches worldwide on October 24, 2012. Please visit OPI on YouTube to view!
So, what did you think? Like it? My favorite part was the dancing horse. And the fact that her hooves were painted to match the dancers' nails. I know that I was supposed to go guh over the polish (and I do, I loves me some OPI) but when you add a beautiful horse? That is right where my eyes go. And stay. I just can't help myself.
Thank you for popping in and reading. Have a great rest of your day.