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Thursday, 2 August 2012

Press Release


Indulge in Luxurious Lacquers!

OPI Launches New Diamond Dust-Infused Designer Series Shades for Fall 2012



            OPI releases two new high-shine hues – DSIndulgence and DS Luxurious – to join the Designer Series by OPI collection this fall. Fusing fashion and technology, the Designer Series lacquer formula is enhanced with real diamond dust, offering light reflecting, multidimensional color.
DS Indulgence, a radiant red-violet with a shimmering, golden finish, will launch along with DS Luxurious, a captivating coral-red with a golden glisten. With these two additions, Designer Series by OPI will offer 12 glitter-filled, highly-saturated, breathtaking colors.
            “Red nails are the epitome of glamour, and this fall OPI is adding two dazzling reds to the Designer Series line,” says Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “With vivid color and intense shimmer and shine, these lacquers create a bold, high-fashion accessory statement. DS Indulgence provides a deeper, classic red look, while DS Luxurious incorporates rich auburn pigments.”
Designer Series by OPI nail lacquers contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWideBrush for the ultimate in application. DS Indulgence and DS Luxurious will be available beginning September 2012 at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $12.50 ($14.95 CAN) suggested retail for each Nail Lacquer. 

For more information, please call 800-341-9999 or visit www.opi.com.  Follow OPI on Twitter @OPI_PRODUCTSand become a Facebook fan!

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